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Director, Enrollment Marketing

About Solera

We are Solera Health, a health integrator that connects patients and payers with community organizations and digital providers to deliver preventative health benefits. It’s a new scalable model in chronic disease prevention and management rooted in member experience and happiness.

We are excited to expand our efforts in reducing risk of chronic disease.

About the Role

The Director, Enrollment Marketing will play a critical role in helping Solera and its customers meet enrollment targets. The Director will provide marketing leadership and thought partnership to Solera’s customers, and will be responsible for developing appropriate marketing strategies, crafting marketing plans, and overseeing implementation of campaigns across Solera’s products and lines of business. The successful Director will seek ways to continually improve Solera’s enrollment marketing, taking advantage of testing opportunities and new marketing channels, and will be recognized as an expert in the domain of enrollment marketing.  

Cover Letter Required for Application.

This position will be ideally located at our Phoenix, AZ Headquarters, but we will consider remote candidates if they are a great fit!

Essential Roles and Responsibilities

  • Serves as a key leader at Solera on enrollment marketing; consults with others internally to represent marketing and ensure the organization is aligned to maximize enrollment.
  • Provides partnership and thought leadership to Solera’s customers regarding enrollment marketing; drives the marketing conversation and shares recommendations based on learnings.
  • Invests in understanding important elements of Solera’s largest customers (workplace setting, wellness platform, culture, etc.) to ensure the alignment of Solera’s marketing resources with the needs of the customer. 
  • Strategizes on the most effective way to drive enrollment and gets customer buy-in and approval on the approach.
  • Develops marketing plans that deliver on the approved strategy.
  • Collaborates with the marketing team and across Solera to successfully implement campaigns that drive enrollment into Solera’s network of partner programs.
  • Works with others at Solera to measure campaign effectiveness and shares with the organization and Solera customers. 
  • Continually looks for ways to improve campaign metrics; leverages new marketing channels wherever possible.
  • Supports internal Solera projects which impact enrollment, such as the Solera4me website.
  • Identifies and establishes metrics for the above work, reporting its efficacy to senior leadership at regular intervals.
  • Serves as an integral part of the marketing team, providing mentorship to more junior team members.
  • May hire and manage other team members as Solera grows.

Expected Skills and Competencies

  • Excellent writing, communication, and presentation skills.
  • Critical thinking, sound judgment and decision making skills.
  • Strong initiative in setting a course of action and executing independently.
  • Excellent collaboration and coordination with colleagues.
  • Strong analytical skills; ability to define, track and measure outcomes.
  • Highly organized; can manage multiple projects simultaneously.

​Qualifications and Skills

  • Education: Bachelor’s degree in marketing, communications, business or a related field; Master's degree preferred.
  • Experience: 8-10 years of related experience; or the equivalent combination of education and experience.
  • Demonstrated experience in marketing, with an emphasis on strategic marketing, customer-facing interaction, marketing innovation, implementation, and analytics. 
  • Health care experience preferred, but not required.

You Also

  • take initiative, communicating project statuses and asking for help
  • have a sense of humor
  • are mature and have sound judgment
  • have a desire to learn and grow professionally
  • have a can-do attitude

Benefits and Perks

  • Medical, Dental, Vision, LTD, STD, Life Insurance
  • 401(k) with company match
  • Unlimited PTO
  • Parental Leave
  • Casual dress code
  • Healthy Snacks
  • Flexible work schedules
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